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Full name
Colin Sevitt
Title
Writer | Creative Director
Location
Sydney, Australia
Blurb
Passionate believer in the power of ideas to solve business problems and build brands.
Biography
I’m a multi-award-winning writer and creative director with over 20 years' experience in some of Sydney’s leading global ad agencies and media organisations including Clemenger, Leo Burnett, George Patterson, Y&R Wunderman, Singleton Ogilvy & Mather, the Brand Shop and most recently, News Corp.
During that time, I’ve created traditional and digital advertising, direct marketing and branded content for a diverse range of clients across many industry categories.
Equally adept at writing brand manifestos, overarching campaign concepts, integrated campaigns across multiple media channels, a one-off digital display ad, a branded video or a long form print advertorial, I’m passionate about creating cut-through communications and stories that help brands grow.
Experience
Independent Creative Consultant
Freelance
Senior Content Writer
News Corp
Freelance Copywriter
Spark44, The Core Agency, Think, CXLavender, Loud
Creative Director
Noble Brands Worldwide
Creative Director
Shift/The Brand Shop
Creative Director
Bush Atkins
Creative Director DM
George Patterson
Senior Copywriter
Y&R/Wunderman
Senior Copywriter
Singleton Ogilvy & Mather
Senior Copywriter
Leo Burnett
Senior Copywriter
Clemenger
Creative Director
Clemenger
Education
Bachelor of Arts (Political Science)
University of NSW
Graduate Certificate in Writing
UTS
Awards
| 2008 |
Finalist
, Ad News Agency of the Year
The Brand Shop |
| 2004 |
Finalist
, John Caples
FOXTEL (Schools) |
| 2004 |
Finalist
, John Caples
FOXTEL (Hotels) |
| 2003 |
Bronze
, ADMA
Weight Watchers |
| 2003 |
Bronze
, ADMA
FOXTEL (Hotels) |
| 2002 |
Finalist
, ADMA
FOXTEL (Hotels) |
| 1998 |
Finalist
, FOLIO
Sultana Bran ‘Knowledge’ |
| 1998 |
Finalist
, FOLIO
Sultana Bran ‘Really there?’ |
| 1997 |
Highly Commended
, ATV
Chux Superscrubs |
| 1996 |
Finalist
, AWARD
Chux Superscrubs |
| 1995 |
Gold
, Houston International Advertising Festival
Chux Supercrubs |
| 1995 |
Finalist TV 60 sec
, New York Festivals
Tooheys Red |
| 1995 |
Bronze, Print
, New York Festivals
Pepsi |
| 1995 |
Bronze, TV, Editing
, AWARD
Tooheys Red |
| 1995 |
Finalist, TV, Direction
, AWARD
Tooheys Red |
| 1995 |
Finalist, TV, Cinematography
, AWARD
Tooheys Red |
| 1995 |
Highly Commended, Alcoholic Beverages
, ATV
Tooheys Red |
| 1995 |
Trophy, Cinematography
, ATV
Tooheys Red |
| 1995 |
Trophy, Editing
, ATV
Tooheys Red |
| 1993 |
Best Outdoor Campaign
, Perth Art Director’s Club
Channel Ten |
| 1993 |
Best TV Campaign
, Perth Art Director’s Club
Emu Draft |
| 1993 |
Best Newspaper Campaign
, Perth Art Director’s Club
Channel Ten |
| 1993 |
Best of Category, Multi Media Marketing
, ATV
Sunday Times |
| 1993 |
Finalist, Media and Publishing
, Caxton
Channel Ten |
| 1993 |
Finalist, Alcoholic Beverages
, Golden Stylus Radio Awards
Tooheys Blue |
| 1993 |
Finalist, Copywriting
, Golden Stylus Radio Awards
Tooheys Blue |
| 1993 |
Best TV Campaign
, International Newspaper Marketing Awards
Sunday Times |
| 1992 |
Finalist, Food
, Golden Stylus Radio Awards
Pizza Hut |
| 1992 |
Best TV Campaign
, International Newspaper Marketing Awards
Sunday Times |
| 1990 |
Highly Commended
, FACTS
Kodak Ektar |
| 1990 |
Outstanding Creativity
, Mobius
Kodak Ektar |
| 1990 |
Finalist
, AWARD
Kodak Ektar |
| 1990 |
Finalist, Financial Services Campaign
, Caxton
Zurich Life Insurance |
| 1990 |
Finalist, Colour Pre-print Campaign
, Caxton
Zurich Life Insurance |
Exhibitions
| 2014 | Shadow Stories, Soho Arthouse, New York, NY
One of 75 images chosen from 1200 international entries. https://mobilephotoawards.com/shadowstoriestop75/ |
| 2014 | Shadow Stories: The Art of Black & White (Group), Holcim Gallery, Toronto, Canada
One of 26 images chosen from 1200 international entries. https://mobilephotoawards.com/shadow-stories-print-exhibit/ |
Clients
Tourism Western Australia Tourism Northern Territory Flight Centre Seabourn Cruise Line Norwegian Cruises Yalumba Wines Hardy's Wines Nespresso Vok Beverages China Eastern Airlines Australian Pork ANZ Wealth Kimberley-Clark Valvoline CommSec Moet Hennessy Cross City Tunnel Telstra Foxtel Citibank Weightwatchers Jaguar LG Electronics Lion Nathan Procter & Gamble Kellogg's NationalPak SmithKline Beecham NSW Lotteries Sunday Times Channel Ten Zurich Life Insurance Kodak
Specialties
Ideation, creative direction, copywriting, brand manifestos, brand purpose statements, brand mission statements, brand positioning statements, creative territories, overarching campaign concepts, campaign tag lines, TV/film scripts, print ads, digital display ads, radio commercials, OOH, branded videos, branded articles, microsites, landing pages, web pages, direct mail, eDMs, influencers, social media, experiential, real world
Skills
Microsoft Word, Microsoft Powerpoint, Adobe Indesign, iMovie